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eposure.com will low photography prices win you more work? the majority of photographers have come under pressure to reduce photography prices and rates, and most have recently lost out on jobs, because their prices were too high. so, the million dollar question – would dropping your prices mean that you work more days? following on from our photography prices and day rate survey earlier this year, we’ve been able to do some more analysis that looked at the average prices photographers charge, according to the number of days that they work, with some very interesting results. the chart below comes from our recent presentation on the subject. what’s behind these results? of course there isn’t just a simple relationship between charging cheap rates and working more. there will be a number of factors behind these figures, which will affect prices, for example photographers who are just starting a photography business, or semi professionals with other jobs will be charging lower entry prices and working less days. whereas more experienced photographers will have built up a more stable client base which will bring them more working days on average per month, and probably charging at higher day rates than novice professionals. simple figures, complex issue whilst being able to see these comparative day rates, looking at such a simple set of figures shouldn’t be allowed to mask what we all know is a very complex issue. having data like this allows photographers to compare their own position against these averages, but the battle to protect prices is ongoing, which is why, against the backdrop of showing these figures, we should take the opportunitiy to look at strategies and tactics that photographers can use to justify the prices that they want to charge, and more importantly, to increase the chances of winning jobs with these prices. the link between proposition and value to be able to charge higher prices, clients need to recognise you to be a better photographer than your competitors, and the way a client will determine this won’t just be on the creative or aesthetic aspects of the images that you product. in fact the biggest factors that clients are looking for is evidence that your photography will help them acheive their business or commercial objectives. so you need to pay attention to your proposition, and the way that you communicate the way that you’re clients will benefit from using you. webinar recording this webinar talks in more detail about the relationship between prices and frequency of work. we also discuss how this impacts your photography marketing and the way photography business owners should position their services, by being aware of the importance of proposition. we also show you ways that photographers can improve their proposition to create a business offer that gives clients more confidence in their ability to solve their business problems through their images. which is an important tactic designed to help photographers win more work at the prices that they want to charge. more from eposure – the hub the hub is the member-only zone of eposure, containing essential photography business resources, including, how you can charge the photography prices you want, photography marketing best practice, image license payment strategies and many other tactics to make you stand out from the competition and be more appealing and relevant to the photography buyers you want to target for more information and to join, please click here why you’re not winning new clients are you talking to businesses or consumers? whether you like marketing or not, most commercial photographers recognise that they need to spend some of their time marketing themselves and their business, if they want to win new clients and get more commissions. the internet makes it easy for people who haven’t had any formal training in marketing to pick up some of the basics, and the fact that social media is such an important part of our own lives, means many of us can easily turn our hand to adapting that as a marketing tool. despite the fact that we are constantly told that marketing – and social media in particular – are effective and vital for us all to win more clients, many photographers remain cynical; they put many hours into their marketing and social media activity, but don’t actually see any reward. yes, they may see healthy levels of traffic on their sites, but no bookings. so, what’s the problem? when you run a business, you become acutely aware of the massive amounts of stuff on the internet telling you all about marketing. however much effort you put in, its hard not to feel like a donkey with a carrot on a stick, there is always something else you should be doing or trying or testing, and you never feel like you are getting anywhere, and still your phones not ringing – apart from those old contacts you can always rely on. in truth, there may be a range of reasons why your marketing activity may not be working for you, but there is one very big piece of the marketing jigsaw which is missing from many commercial photographers’ understanding of marketing. are you talking to people or businesses? there are two types of marketing, the most popular by miles, and the most understood, is marketing to consumers. the second type is marketing to businesses. if you’re coke (or tesco or a coffee shop on your local high street), you need to market to consumers – which includes all of us, just everyone going about their regular daily lives. if you are a wedding photographer, you should be marketing to consumers too. twitter, facebook, pinterest, flickr, and so on; all the social media channels used heavily by consumers are great ways to reach the very people who will buy your product off you. but, if you are a commercial photographer you’re selling a business product to a business audience, so you should be marketing to businesses not consumers, and this demands a completely different approach. yes you can use social media, but in a selective and specific way. if all your current marketing is mainly reaching consumers (or just other photographers), the fact is you’re not going to get any photography commissions from it. we read so much about businesses flocking to social media channels chasing after their customers, because they know that’s where their customers are. but when we’re rushing to copy their tactics, we often overlook the fact that their customers are consumers, but as commercial photographers, our customers are businesses. so you need to recognise that you are in the business to business market and you have to be very selective about targeting and reaching the right people with your marketing to make sure your precious time and effort is being spent only on trying to connect with people who are likely to commission photography. we’ve experienced a number of social media experts first hand who recommend spending hours building your twitter follower base, and promote the idea that the more followers you have the ‘better and more credible you look.’ they suggest that the more followers you have, the more traffic you’ll get and the more work you’ll get, and then recommended you pretty much follow the world and his dog. similarly, i’ve worked with seo experts who recommend building as many links as possible because that’s the only way i’ll get ranked by google. if your customer are consumers, this is good advice, but it’s not such good advice for the commercial photography sector. classic business to business marketing is about building smaller audiences which are very highly targeted, but these principles have been largely forgotten in the age of social media and our desire for quick wins. i’d even go so far as to say that many or these business to business principles aren’t even known by many self-proclaimed social media experts. so if you’re tempted to focus on quantity you’ll only end up speaking to the wrong people and your efforts won’t result in any paid work.

URL analysis for eposure.com

http://www.eposure.com/why-the-commercial-photography-sector-is-set-to-grow
http://www.eposure.com/what-lengths-have-you-gone-to-getting-the-right-shot-prison
http://www.eposure.com/what-your-website-says-about-you
http://www.eposure.com/why-commercial-photographers-are-worth-the-money
http://www.eposure.com/why-photography-is-better-value-than-video
http://www.eposure.com/will-low-photography-prices-win-you-more-work
http://www.eposure.com/page/2
http://www.eposure.com/ways-commercial-photography-studios-can-increase-profit
http://www.eposure.com/why-social-media-is-worth-the-effort-for-photographers
http://www.eposure.com/webinar-wednesday
http://www.eposure.com/why-youre-not-winning-new-clients

Whois Information

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Domain Name: EPOSURE.COM
Registry Domain ID: 1703306712_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2017-02-15T05:07:48Z
Creation Date: 2012-02-21T16:23:12Z
Registry Expiry Date: 2018-02-21T16:23:12Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS71.DOMAINCONTROL.COM
Name Server: NS72.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2017-09-02T12:11:59Z <<<

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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.

  REGISTRAR GoDaddy.com, LLC

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =eposure.com

  PORT 43

  TYPE domain

DOMAIN

  NAME eposure.com

  CHANGED 2017-02-15

  CREATED 2012-02-21

STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  NS71.DOMAINCONTROL.COM 216.69.185.46

  NS72.DOMAINCONTROL.COM 208.109.255.46

  REGISTERED yes

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